ABOUT US

Platinum Heating & Cooling is dedicated to setting the Platinum Standard in HVAC service, installation, and customer care throughout the Grand Rapids, MI area. With a focus on professionalism, integrity, and a commitment to community, we bring a trusted, high-quality service experience to every client.

Our Commitment to Service Excellence

Our team brings a “white glove” approach to every job. Prioritizing respect, transparency, and integrity, we ensure each client feels valued and secure. Every installation and repair is handled with 100% dedication, aiming to safeguard the comfort and safety of homes and properties across the area.

Community Support and Giving Back

At Platinum, our mission extends beyond heating and cooling—it’s about building a stronger, more resilient community. We proudly offer free HVAC inspections to veterans, first responders, and our neighbors in Hudsonville and Jenison. This is not a promotion; it’s our way of showing genuine appreciation to those who serve.

Disaster Relief and Local Involvement

In times of crisis across the U.S., we open our shop as a donation center, ready to support those impacted by disaster. Locally, we actively contribute to schools, churches, and other community organizations, sharing our resources to help those around us thrive.

Founder and CEO

Brice Genrich

At Platinum, professionalism is the foundation of our work, and giving back is at the heart of our mission. Together, we are “all in” for our community and country, striving to create a lasting, positive difference in every way we can.